Write it once. Make it native everywhere.

Why repurpose instead of cross-post

Posting identical text everywhere tends to look out of place: a LinkedIn update reads differently from a TikTok caption, and X needs the point in far fewer words. Repurposing keeps your message consistent while letting each version fit its platform.

How repurposing works here

1. Start a post with your base content — or paste existing content into the AI Content Studio.
2. Choose the platforms or planning channels to publish on.
3. Each gets its own version. Versions you haven’t touched follow the base text; once you edit one, it’s yours and is never overwritten silently.
4. Give each version its own media, link, hashtags and publishing time.
5. Use AI to rewrite selected versions only when you ask it to.

A quick example

Base: “We’re launching planning templates for small teams.”
LinkedIn: leads with the problem the templates solve and why it matters.
Instagram: a visual hook and a save prompt, with a few relevant hashtags.
X: the single clearest benefit in one short line.